BURNLEY bosses have begun the battle to win back stay-away fans.

The club has announced sweeping cut-price offers for the next two home games in a bid to boost dwindling Turf Moor attendances.

Fans can pay £20 for four tickets (two adults and two concessions) for each of the games against Rotherham and Reading, on Saturday, November 22nd and Tuesday 25th.

And new Clarets chief executive Dave Edmundson insists this is only the beginning of a concerted campaign he also hopes will bring families flocking back to football.

Edmundson said: "We're hoping to attract new fans, lapsed supporters and establish a family type experience in the ground.

"It's no secret that from 11,000 season ticket holders, we now have only 8,500. That means immediately, there are 2,500 fans out there willing to come to watch their side and we have to go and find them again.

"Burnley fans have a wonderful reputation in terms of supporting their club, but the extraordinary can very quickly become the ordinary and that has maybe had an effect.

"We are now playing the likes of West Ham and Sunderland, when not too long ago we were playing Colchester and Carlisle.

"Stan has got the team playing good football and they are well worth watching and that's the message we want to get across loud and clear."

Supporters who purchase tickets before the two games will also receive vouchers to be redeemed on the day, offering 50p off the price of The Clarets Magazine, £1 off catering (if spending over £5), and 10 per cent discount on official club merchandise.

Existing season tickets have not been forgotten in the new offer either, and will be rewarded for their loyalty with 15 per cent off official Club merchandise in the Clarets Superstore.

Edmundson, who also aims to introduce a new club anthem in the days preceding the Rotherham match, added: "This is by no means a one-off and supporters can expect more measures over the coming weeks.

"We are a successful club and the possibility of more success lies with our supporters as well as the team."

The idea has been greeted with open arms by official supporters clubs, who have long campaigned for club officials to help arrest falling gates and a lack of atmosphere.

CISA Chairman Tony Scholes said: "We very much welcome these special ticket offers.

"There is no doubt that something had to be done, with attendances falling following the failed season ticket campaign at the end of last season and the continuing poor walk on figures.

"It gives those supporters who have perhaps lapsed, or those who are in two minds, a real incentive to bring their family down to the Turf."