ADVERTS tell us to Choose Life - and Glasgow is now the lifestyle city of choice for more people.

That's the conclusions of a report published today that says the city's recovery from a declining industrial centre to an economically upbeat centre is all but complete.

It says the city's successful Scotland with Style advertising campaign and its reputation as a retail mecca is helping to turn around decades of decline and attracting tens of thousands of tourists.

The report, prepared by the Glasgow Centre for Population Health, a research and development centre, says the city is poised to move forward with confidence, with a younger population and a more vibrant and diverse economy.

A shipbuilding revival on the Clyde with BAE's Scotstoun and Govan yards has boosted the local economy by £238million and helped bring good news to the city.

The report says: "The transition (from post-industrial decline) has been difficult and the rate and pace of this change has been a major reason why Glasgow has had such an intensive concentration of deprivation and poverty."

But it claims the buoyant labour and housing markets are now helping reduce deprivation.

It says Glasgow faces new challenges, different from those during the second half of last century.

The include the fact the age of the working population may increase. But it says with the city being a focus of development and job creation, there is an increasing number of jobs available.

Steven Purcell, leader of Glasgow City Council, said: "No longer can Glasgow be described as an economic also-ran. It is attracting record levels of investment and, with more jobs than ever before, we are seeing more people deciding to live and work within the city boundary.

"That is testament to the remarkable physical and social transformation the city is enjoying. From our financial services to culture and art, young professionals are choosing Glasgow."

Councillor George Redmond, chairman of the policy development committee, said: "This research proves Glasgow has turned the corner, where the influences that led to the city's post-war decline are all but at an end.

"We have lifted tens of thousands out of poverty and back into employment.

"Glasgow is well positioned to take advantage of the best economic circumstances for a generation."