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Darwen teen in market for bright future
A DARWEN teenager has given the town’s market a rebrand for its soon-to-launch website.
Darwen Aldridge Community Academy head boy Harry Eastham has designed a logo for the market after pitching his idea to bosses.
It was the latest in a string of impressive achievements for the 16-year-old, of Kings Drive, Hoddlesden, who already runs his own business, Onyx Media, from DACA’s Entrepreneurship Bridge.
The logo features a fingerprint shaped as the market’s iconic clock tower with a heart at its centre, depicting its uniqueness at the heart of the town.
Harry said: “I was given a challenging brief as the logo needed to be attractive to both young and old, giving the markets a fresh look but also retaining the history.
“I knew that a full brand was needed rather than just a logo and so created a new identity for the market.
“It was a fantastic experience and I learned a lot through the process.
“Presenting my ideas to traders and management I learned what questions clients will ask and how to incorporate feedback to my work.
“I was very happy that they were so delighted with the result and being given the chance to incorporate it into their new website is brilliant.”
Katherine Taylor, from DACA-based Darwen Creates, which helps youngsters into business and offers support and guidance, said: “Harry is already advising and working with businesses and older students and he is only 16. With this he knew it wasn’t just about creating a logo but creating the visual image of a brand and that is what he is really good at.
“He has a real natural talent for this.”
Darwen Markets manager Gwen Sangster said: “We had the idea to invite one of the students from DACA to produce the logo for us as we wanted to engage with local youngsters and involve them in the process.
“We were very impressed with what Harry came up with, so much so he has been involved with the design of the entire website.
“Harry is a young man with a very bright future.”
The new website has been put together by Blackburn Life Media’s Ian Holmes.
He said: “Harry has a natural aptitude for graphic design and he is certain to turn this skill into a great career.
“We were so impressed with Harry that we have offered him an opportunity to work with our creative team at Blackburn Life Media on some similar projects during the school summer holidays.”
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