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'Interactive flyer' to aid Accrington's ailing businesses is launched
1:05pm Wednesday 21st August 2013 in News
AN interactive flyer featuring more than 50 Accrington businesses will be delivered to 37,000 homes in a bid to boost the flagging ‘high street’.
The flyers are part of a campaign, encouraging shoppers to support retailers, led by Hyndburn Council and marketing agency Scott Dawson Advertising.
It is hoped they will give local companies a boost after trade diminished over the last 12 months.
The official launch of the flyer took place yesterday afternoon outside Accrington Market Hall, at 3pm.
A bus advert promoting the flyer, and the campaign, was also unveiled.
The launch signalled the culmination of the campaign.
A similar scheme in Oswaldtwistle saw retailers enjoy an upturn of up to 50per cent in trade.
Ten per cent of traders said their turnover rocketed 50per cent, while 70per cent said customers had mentioned the campaign when visiting Union Road shops.
Deputy leader of Hyndburn Council, Clare Pritchard said: “We are delighted to finally unveil the finished product to the public, after months of hard work from everybody involved.
“It has been inspiring to see a heightened sense of community and camaraderie among town centre businesses as they have come together for a common cause, reminding people what’s great about our town, and enticing them back to see what’s on offer.”
The flyer features a QR code that, when scanned using a ‘reader’ application on a smart phone, will link to a short, promotional video for each of the businesses that have taken part in the campaign.
It also includes sections on the town’s history, leisure facilities, and the latest events in Hyndburn’s social calendar.
A Twitter account has been set up to support the campaign. Visit www.twit ter.com/AccringtonShops to stay up-to-date with the latest news.
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